UK Prime Minister David Cameron’s notorious advice that we should all ‘hug a hoodie’ has been much publicised and discussed. Following the London riots it has come under scrutiny again. Hoodies, certainly on the list of older generation, have evolved all kinds of negative connotations. Many young people, however, don’t realize why this should be so.
For many totally law-abiding young people, the humble hoodie is a warm, comfortable clothing choice and nothing more. Personalised hoodies have become especially popular amonst the younger generation, being a smart way to show your support for a club, team, group or cause. Plenty of youngsters get hooded sweatshirts made up as a keepsake from old schools, or fun group holidays. Hoodies are frequently used in an effort to remember positive experiences. So why do hoodie-wearers have this type of bad reputation?
One possibility is that, even though the greater part of youngsters wear hoodies, the only real ones who make it into the media are the ones that are around no good. This could lead older people to assume that it is young thugs and criminals alone who wear hoodies. This could mean that all hoodies, even friendly personalised hoodies, get unfairly judged and maligned.
Exposure to perfectly nice youngsters who wear personalised hoodies, or hoodies in general, could help the older generations to realise that the image of the dangerous, out-of-control youngsters in hoodies, isn’t the norm.
Another element which might make people wary of hoodie wearers, if they wear personalised hoodies or otherwise, is the physical shape and style of hoodies and promotional hoodies. You’ll no doubt have observed signs in shop windows which read: ‘NO HOODS IN STORE’. The fact that hoodies have an, eponymous, hood may appear obvious but it is something can make people nervous since it obscures the faces of wearers.
The images in the media of faceless gangs of youths in hoodies, even yet in personalised hoodies, can look particularly menacing, simply because their faces are hidden. When you are unable to start to see the faces of large groups it can seem scary as a result of insufficient human connection. Mostly, however, this prejudice against the humble hoodie is really a media construct, mixed with just a little bit of class snobbery and fear of the young…an unpleasant cocktail once you think about it.
You will want to show that personalised hoodies are simply as fun, lovable, stylish and friendly because the next item of clothing. Since personalised hoodies are fully customisable it is possible to spread any message you prefer using them. Use personalised hoodies to show school pride, university affiliation and club membership. Nasa Hoodies
